I carry out competitive analysis, and on the basis of that and the brief, I create a moodboard. It helps us to better see and visualise the result. As soon as we agree on the references, I’ll start working on the first page prototype.
When we agree on the main page prototype, I continue to develop other pages (if there are).
Design concept is the last step, because it is necessary to have your prototypes perfected. When we are done with prototypes, I work on visual concepts.
After presenting you the concept, I will send iteration list (if stated) to your email for approval.